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The best digital marketing campaigns in the world : mastering the art of customer engagement

Author: Damian Ryan; Calvin Jones
Publisher: London ; Philadelphia : Kogan Page, ©2011.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
" ... present an overview of the global digital marketing industry. Organized around interviews with leading exponents of the digital marketing sector, it also includes a selection of the best digital marketing campaigns in the world chosen by a panel of experts from the creative and commercial marketing sectors. Each campaign profile includes information on what the campaign achieved, how the company made it work,  Read more...
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Genre/Form: Electronic books
Case studies
Additional Physical Format: Print version:
Ryan, Damian.
Best digital marketing campaigns in the world.
London ; Philadelphia : Kogan Page, ©2011
(DLC) 2010053866
(OCoLC)555673435
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Damian Ryan; Calvin Jones
ISBN: 9780749460631 0749460636 0749460628 9780749460624 1283159600 9781283159609
OCLC Number: 743802249
Description: 1 online resource (vi, 210 pages) : illustrations
Contents: Acknowledgements; Introduction; The rapid evolution of (digital) marketing; Case study 1 Dockers 'pants dance'; Case study 2 The truth about smart; Case study 3 Doritos Hotel 626; Case study 4 Lynx Primal Instinct; Case study 5 Rage Against the Machine for Christmas number one; Case study 6 Pizza Hut iPhone application; Case study 7 The Photographic Adventures of Nick Turpin; Case study 8 TurboTax Super Status; Case study 9 the Spoonful; Case study 10 in an Absolut world; Case study 11 Wario Land 'Shake It' YouTube shake-up; Case study 12 Wall-E. Case study 13 The Best Job in the WorldCase study 14 Star Trek; Case study 15 Shadow Napping; Case study 16 The Ozometer; Case study 17 Playing the City; Case study 18 Lost in Space; Case study 19 Online as it happens; Case study 20 The Ephemeral Museum; Case study 21 Pepsi Makes Your Day; Case study 22 12 cams create your rainbow; Case study 23 World Malaria Day Twitter war; Case study 24 Break the Cycle; Case study 25 Barack Obama 2008 presidential campaign --
the 15 swing states; Looking forward to a creative digital future; Index.
Responsibility: Damian Ryan, Calvin Jones.

Abstract:

The Best Digital Marketing Campaigns in the World brings together an international collection of the most successful digital marketing campaigns of our time, assessing what they achieved and the  Read more...
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"...it dissects everything from Tourism Queensland's 'Best Job in the World' campaign to Pizza Hut's iPhone app looking at marketing techniques and their impact. Interesting, this is marketing advice Read more...

 
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